2009 
1.
Oriencoop public-private partnership When talking about corporate social responsibility (CSR), Oriencoop, the second credit union's most important in Chile, has a lot to say in one year jumped from twelfth place to first place in the ranking that makes and publishes PROhumana happens.
Its general manager, Nelson Jofre, explains that through the financial activities play an important social role, as "bank sectors in which traditional banking does not penetrate, because it is not profitable or because there is no justification to install a branch in a small town. "But along with providing financial services to underserved segments of the population, we also try to help improve their quality of life. Therefore, the same executive who leads a client in financial services, also gives advice on the application to social programs, "says Jofre.
The key to this strategy is the public-private partnership, either with the central government or the municipalities, whatever their political stripe, explained from this company with 54 years of existence. Frequently allies in this line are Indap, Fosis Injuv, Sernam Sename and Chiledeportes.
Through this alliance, have three major lines about working with the community. The first is aimed at children and youth at risk and implements programs related to drug and alcohol prevention, promoting the sport and summer schools.
The second priority focuses on gender issues. "We are working closely with the Sernam and we are certified with the seal Iguala that basically verifies that international standards of parity and gender equality in the workplace and outside of market strategy," said Jofre.
The third focus is the elderly, who represent one third of the clientele of Oriencoop.
- De have somehow become a social actor within the community.
More than an actor, we are an executor of various social programs offered by the State in the various locations where we operate. But we do not do anything, we do so because much of the market served by us have such needs. Region VII, for example, is among the regions with higher rates of domestic violence, increased abuse of women, more alcoholism and unemployment. We have many social needs and that always makes a seal of the cooperative has been a high commitment to the community. In our business plan of the year, a good percentage of the budget by definition CSR must go because it is for us to do with self-sustainability of the business model: I am interested in single-mother and her son what little I can save you save in a book Oriencoop, and for that I have to help.
- How do they make workers aware of these standards and incorporate them into their daily practice?
Training. Exis a comprehensive induction program of the worker since it is incorporated, which has both classroom lectures and also a part of "learning by doing." For example, the guiding principles of the code of conduct, I explain myself. But we also have a motivational plan developed at different levels: new workers, workers aged 5 to 10 years, and 10 and older. This plan includes motivational workshops, training for work and family benefits. We also have non-monetary rewards and compensation that are very well received and valued by workers, for example, that her birthday is completely free. So we have high levels of retention of talent.
- Do you have special plans to promote savings and anticipation among your employees?
Yes, we not only encourage the savings of our workers, but also that of their children. For example, a worker who opens a savings account us at one of their children and not more than a certain number of withdrawals per year, it subsidized the interest rate by 25% annually. We also have scheduled retirement plans for people who are close to retirement.
Are there systematic methods of evaluation of their CSR programs? -
contemplate an annual evaluation plan of the three dimensions of CSR: social, economic and environmental. We also have external certification, and this year we will publish an annual Sustainability Report.
Who does the head of CSR?
"We have a unit Corporate Social Responsibility reporting directly to the CEO, and through this directory. And budget status is similar to the production managers. A few months ago as well, and in order to strengthen our CSR activities constitute a foundation, which aims to deepen this and improve lines of financing. The idea was born, and that it is a financial institution had many activities and projects could not run that could not be awarded by a company for profit. By having a foundation, the scenery changes.
2. Microsoft
Connecting technology and education
Citizenship Team (CSR) is located in one of the computer refurbishing laboratories, conducted by the Foundation Chilenter. Microsoft contributes to this process with software licenses.
Despite being a renowned multinational company, Microsoft knows that in every country in which they operate has different needs. In Chile, for example, are aware of the importance of promoting programs that strengthen education and innovation. Therefore, the general manager of the Chilean subsidiary, Luiz Marcelo Marrey, has set as one of its main objectives the social perspective on CSR. "That's where we can impact more directly, "he says.
" The technology has the potential to change people. Through it you can do things you never thought. That is the mission of our company, "explains Marrey, who adds that this definition is quite matched with the spirit that inspired the vision and realization of CSR in the company he leads.
Microsoft in the world is closely related to the topics of philanthropy that its creator, Bill Gates, made through his foundation. However, it is less associated with CSR policies itself.
"In Chile four years ago we stopped to look at CSR as a matter of philanthropy or as an aspect marketing, an issue that is natural in a first stage. Since 2005, we took a dump and identify, from our business model, what we do well and how what we do well can positively impact the social, economic and environmental community. Clear at this point, we develop CSR programs associated with this know how. Therefore, despite the economic crisis this year have not stopped any of the programs we have in Chile and even we are developing new ideas for topics that need improvement.
- What would you say are the most significant programs with CSR?
In the social programs most important are those related to education. I would like to highlight a program where we train teachers, students and schools in the use of technologies. We understand that technology is a means and not an end in itself, but also know that there will not be successful professionals in the world of the next 20 years do not know about technology. Then connect that concept to teaching is very important. The other major branch
we have in the social area are the links we establish with NGOs. This started years ago with the donation of software and migrated to the training of NGOs on the use of technology through our volunteer programs equipment.
Are there plans in the economic sphere?
In the economic area, I would highlight two programs: the first has to do with the generation of employment and training is technology professionals. To do this, we have a community of about 40 thousand people in Chile who are trained through courses or on-line activities.
The second is a program we have with three universities (University of Chile, Federico Santa Maria and Adolfo Ibáñez) and seeks to generate intellectual property in Chile. This issue is one of the pillars of innovation and Chile is still weak. We worked the issue from donation software to these universities so that they can use internally. We also train students and create centers where they can apply technology to real business cases. In this line, we have made the subject of incubation. Finally, last December launched a program to help small businesses that need technological inputs to compete. We have 85 registered firms in this plan, which can use our technology for free until they have achieved sales of U.S. $ 1 million.
And what about environmental projects?
We regeneration program Chilenter computers with which to us is very important. Internally, also made progress in creating recycling techniques. But we're starting. In the future we want to educate people that the use of certain technologies may impact on the environment as very positive.
- Do you have partnerships with the state on issues of CSR?
Many, from social to business partnerships. I give an example, we signed an agreement with the Junaeb to realize the "I Choose My Computer." The initiative includes the government done the PC (hardware) and Microsoft developed the Windows and Office software-competitive-for a nominal fee. We also have a project with the PDI, will donate a program to the institution to prevent pedophilia on the Internet and anticipate trends of this type.
Do you keep training programs for employees and their families?
Yes, there are a lot of that immunization programs, gymnastics, first aid courses and job training. One very interesting thing we do in this area is the internship program. Today we have 25 interns working and that plan is very important for us because we give opportunities to young graduates to develop, and they in turn will impact heavily on the organization with his boundless energy and innovative ideas.
3. BCI
Actions Bci
generate progress created a Continuous Improvement Team CSR. In the photo, its members together with some people helped by these programs.
Lionel Olavarria, general manager of Bci, is emphatic: "In our bank, the fourth largest in Chile, the CSR is integrated into the DNA of management. So what we should bring progress for all our stakeholders: customers, suppliers, shareholders, employees and society. " By the same token, he says, seeking a balance in social, economic and environmental-the three pillars of CSR. However, recognizes that since its inception the company's emphasis has been on the quality of life and professional development of his colleagues, in supporting the SME and the contribution to social organizations for children and the elderly poor and at risk. Olavarria
also noted that CSR is for them a process of continuous improvement. "The initiatives should be measured to see if they are meeting their goals. Then, depending on the results, it should set the programs empower others and eliminate those that do not contribute," he says. To do this, have a team composed of executives intergerencial different areas, is called the Continuous Improvement Team CSR, with that track and new challenges.
"Considering that we are experiencing a crisis year, how handling of the CSR budget of the company during this exercise?
This year we have reduced by 7% CSR budget in line with corporate budgets. Notwithstanding the foregoing, we have increased the number of programs in this area that contribute to environmental sustainability, social and economic enterprise, redoubling our efforts in efficiency and productivity, as our challenge is to do more with less.
- Do you have a workplace policy on benefits for their workers? Bci
is a company that is characterized by its partners to deliver better benefits than the rest of the market. It follows a policy work that is contained in the document called "Our Commitment", which sets out the main criteria, and whose goal is to provide our employees and their families a decent quality of life, a stable job and personal development opportunities, family and professional providing education and training authorities, promoting, recognizing and rewarding individual effort and reducing the wage gap.
- How is your pension policy?
offer lectures, information and advice by e-mail, in order that employees can access the best alternative pension according to their requirements and age. Those close to reaching the legal age to retire, they receive guidance and advice from a supervisor for the stages to be addressed in order to comply with this process. For those who choose to benefit from a voluntary retirement plan, Bci pay compensation for years of service without the limits established by law. Beyond
-payment of salaries and duties, what plans call for work and personal development of employees and their families?
We have a training and learning. Thus, over 80% of employees are trained with an average of 55 hours annually. In parallel, we have the "Bci Contigo" meets all the initiatives and benefits offered by the company to its employees and their families and unified in three areas: family, health and recreation. At the family level, we have academic scholarships and grants for study and exchange in the United States for children of employees; bonus for every child of school age, scholarships for employees, financial products and services on preferential terms, benefits associated with housing and postnatal gradual return by, among others.
In the health field, we have a supplemental insurance plan, collective agreement ISAPRE, discount agreement for the purchase of medicines, health funds at high risk, preventive screenings, programs vaccination, among others.
In the area of \u200b\u200brecreation, sports develop, and have more than 80 agreements in various places of entertainment such as theaters, gymnasiums, universities, resorts, etc.
- Are there any community projects sponsored by your company?
There are three sources of work in the community: social, through support to the elderly and children at risk, education and culture.
Socially, we have an alliance with Fundación Las Rosas and Child Credit Corporation, the umbrella organization for girls at risk, founded 18 years ago by the contributors BCI and supported by the company. With both institutions have a volunteer program that allows employees to perform social actions during business hours. In addition, we have volunteers who teach digital literacy and financial literacy to microentrepreneurs.
In education, we support programs that encourage entrepreneurship and give scholarships to poor college students. And in culture, guided tours on our private art collection of Chilean painting, we support the Orchestra Nocedal formed by students of the college of La Platina, and do a free annual concert with the Municipal Theatre for the entire community.
