D uring the last two years I have immersed in a world where all that matters are the results ... Studying
expertise, is very easy to get lost in marketing definitions, reasoning that we are trained to think strategically to get what we want.
We are taught to measure and analyze the environment, to make mathematical and statistical calculations that we projected scenarios, from optimistic to the pessimistic. Anyway, basically for two years studied the art of love to the consumer to buy and reward x product, service, idea, place, public person, and so on.
In one of the many classes I took, (Brand Value to be specific), I was taught how to create compelling brands, how to make a scent that seduces all who are part of the target and even to those who are not, know it and have a positive brand positioning.
The interesting thing for me is that within that class, I did an exercise called: Marketing Personal. Was to develop a wide array of planning based on my person and the way I want to be seen by others (image is equal to perception).
I think I always considered myself a person with good position (I know that many people say I want to thank God), I have tried to develop strategies to help me improve and even make me be better in the eyes of people (perhaps without realizing it).
I mention exercise, consisted of the following steps, which had to be applied to my person, for example:
Vision: To become a recognized consultant in Mexico MKT, achieving build a sustainable future for the mine and plant in them the values \u200b\u200bthat lead me to success. POSITIONING Always smiling face brand essence
Why spread joy
Jokes REASONS TO BELIEVE
intelligent, sociable, charming, direct. Outgoing personality
, dedicated, positive, persistent, warm.
I liked the way I perceive myself, and I think that even after this exercise I wanted to start implementing the marketing staff, because after all ... absolutely everything in life is to sell.
What is the problem? Honestly, it all sounds very good, one is taught that if such way, have such strategies and market knowledge, it is more likely that objectives are met.
I am a person who lives every day and, based on objectives: I'll get, make it, buy it, I save, I will learn, I will, and any future tense verb involving an accomplishment (although the objectives are written in the infinitive).
Unfortunately, life is not like the market. When analyzing the marketing staff, we forget that in real life feelings are a factor that generally does not intervene in the consumer market (thankfully, otherwise it would be even more unpredictable than it already is by trying to meet the consumer).
Point is that I just realized that in life you need to have goals but you must be prepared to fail, as can happen in the market, although in real life is more difficult because directly hits the emotional part.
people around me, looking at it coldly, are consumers ... Some captives, some real ... Other potential and others ... they are non users of my brand.
But what I'm getting is that I just realize that however much you try, when someone does not want to buy ... will not do even if you put in 100% rebate, and that hurts.
So, following the fundamental principles of marketing, when a target fails, you have to do is analyze what happened, what factors influenced and prepare a new and improved target first offers redress the failure and second, to achieve the desired profitability ... without all that will change the essence of the product. Philip Kotler
Thanks, you saved my life.
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