franchises Can be a real alternative in times of crisis? Has recently been installed in Spain a company under the franchise system, presumed to be immune to the crisis. It is the Israeli company in the sector of Education Helen Doron Early Inglés. The owner says its system favors the entrepreneurs who do not want to take excessive risks, as the facilities that are open are always under the umbrella of the parent company.
But the success of this business is due to its franchise system depends on the industry or trying? In times of economic hardship we've seen fast food-Burger King, McDonald's ... - have seen their bills increase significantly due to demand with cheap prices and the need to save time. But this is also due to brand a distinct advantage. Establishments with the same prices and lower quality have closed the doors because they can not cope with the costs and the progressive shortage of customers. For Donald'so Mc Burger King, the brand is already located and verified by the client, so the chances of success are multiplied.
Burger King's case is illustrative. English market leader in this business and on, year after year, being the company that picks up more resources. It has more than 11,800 restaurants in 74 countries and does so with a system of independent franchisees. Many of the establishments are managed as a family business, so that the dependence of the franchise is in a sense, relative.
But do not confuse insurance franchise business. Despite having the protection of the parent company, it may not be enough to keep institutions solvent and various cities. This is because the franchise business can be profitable if the consumer awareness of the brand as it is affordable to the pocket or on the contrary, it can be bad if it's a brand tarnished by the crisis.
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