Thursday, July 9, 2009

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First, what is the CSR?





Social Responsibility Business is: "Doing business based on ethical principles and law-abiding. The company (not the employer) has a role in society, to the environment in which it operates.



The decision to make these businesses profitable so based on ethics and legality is really strategic, and that this will generate:
􀂃 Increased productivity, through better conditions for internal customers leading to better retention of talent and thus lower turnover rates;


􀂃 Customer Loyalty: Meeting their needs, starting with providing a place where you can communicate their needs and complaints. Besides quality and price, customers begin to demand information from the conditions of production, on product certifications, among others, and


􀂃 Market access: by enforcing standards and certifications required by external actors, including consumers. 􀂃


Credibility: the company that is respectful of people, communities, environment and society as a whole projects a reputation that ensures greater sustainability over time, reducing risk by anticipating situations that may affect the company greater agility to react and adapt and building trust.




CSR is not a culture of philanthropy, not that companies are looking to become charities, as companies are made to be profitable. This implies that companies adopt a proactive and responsible stance on the impact of its operations. This culture is a way of doing business that ensures greater sustainability over time to the business and economic growth.


CSR is the role that companies have to play for Sustainable Development, ie for the balance between economic growth, social welfare and the exploitation of natural resources and the environment. This balance is vital for the operation of business. Companies must become an active part of the solution to the challenges we as a society, in their own interest to have a more stable and prosperous.


The primary objective of corporate social responsibility lies on the positive impact that these practices generated in different areas with which a company has a relationship, while contributing to competitiveness and sustainability of the company.




Companies have a responsibility to understand the environment in which they operate. Must have a clear understanding of everything around your business, not only geographical terms, but in terms of set of rules, laws governing its operation, and all activities related directly or indirectly with the company.




is important to recognize that public or actors that every company is interrelated. These are called "public interest." The public interest are all those business people who affect and are impacted by the company in a positive or negative.



The company can focus its responsible practices into the company or out of the company. In each case, whether internal or external, there various interested public to where it can focus its action.




Some audiences are the internal stakeholders of the company, such as employees, shareholders and senior management for example. At the outside of the company, find suppliers, customers and the community in general.



Define the internal and external impact that the enterprise is critical. So then, rising pyramid of corporate social responsibility. The pyramid is a tool that has been created to help companies define areas of action in terms of responsibility corporate social responsibility. It is through the pyramid that companies are criteria for prioritizing CSR policies.



In the inner area, these practices are focused on values \u200b\u200band transparency that define the actions of the company, and directly affect internal stakeholders (employees). External practices are linked to the whole production chain (suppliers, consumers / customers) They also cover issues such as respect for the environment, surrounding communities and the state.

The socially responsible company should be in principle from within because their main responsibility is to its employees, which ultimately are what make possible business.



A company not dealing with internal problems, in which its members identify with it and has a clear path in terms of enforcement, ensures greater success in the outcome of their actions and provides greater legitimacy to their practices to the external.




Once these basic requirements, the company may focus on the external dimension and have greater positive impact. This is because a company adopting ethical values, there is transparency in operations and compliance with legal requirements, transmits confidence to the external with suppliers, customers, government and society as a whole.


CSR facilitates the identification and formation of clusters ("clusters"), as this model seeks to enable the company to improve its relationship with its customer and its supplier, be looking for socially responsible production chains, so that can talk about a product or service socially responsible.




Likewise, extending the circle of influence of the company, it must act seeking to create a link with community plans, municipal plans, departmental plans, and finally plans nationwide.
If we get these practices are part of our business strategy, our way of doing business 365 days a year and that all employees of our businesses alive this new corporate culture, people will consciously with their actions contribute to the success of companies, leading companies and making them as good examples to follow.



These ideas were implemented graphically by the Committee of entrepreneurs in the Pyramid of CSR is shown in Annex 3A. The pyramid is adapted to the reality of Guatemala, as in developed countries the internal elements of the pyramid are practiced at a high percentage (although not necessarily). In the Guatemalan context your application is still in its infancy, but such actions will allow us to eradicate poverty, expand the market and create competitiveness.



Thus, we determine the relationship between poverty, market and competitiveness, as well as the retroactive effect this chain creates. If you want to get companies to be competitive, they must start by creating the right conditions of market, which implies from enforcement actions with the legal system to participation in state policy, otherwise they will fall into a vicious circle that will strengthen poverty in the country.


The Pyramid of CSR



Center has defined a CSR pyramid that defines the priorities of the incorporation of CSR. The pyramid is a tool that has been created to assist companies to define areas of action in terms of corporate social responsibility. It is through the pyramid that companies have the criteria they need on hand to design CSR policies.



As we saw earlier, CSR is able to demonstrate through the implementation of business practices that generate a positive impact both internally and external to firms that apply. The company can focus its responsible practices into the company or out of the company and in each case there are different groups to where it can focus its action.
We want to promote the implementation of these practices in two contexts: The first is internal and the second is external to the company.
This first context, involves the interaction of internal resources of the Company in accordance with their results. For this we consider two dimensions: The Fulfillment of the legal framework and the need to recognize that the company can not be socially responsible
otherwise being met, above all, with the legal system as it is the basis for any action of CSR and the foundation for the development of each of our countries. Otherwise, the shares of the company will lack legitimacy and sustainability in the long term. Remember that tax evasion and lack of transparency are not synonymous with competitiveness and that we must move from comparative advantages to competitive advantages sustainable in the long term, because cheap labor is ceasing to be the lack of technological and productivity. We need to invest in developing the skills of our people and new technologies also incorporate preservation medio ambiente.


El segundo paso de este contexto es propiciar el desarrollo de la persona dentro de la empresa. Los colaboradores son necesarios para el éxito de cualquier empresa, y en la medida en que estén más capacitados, más motivados, mejor tecnificados y con buenas condiciones laborales, la
competitividad de la empresa será mayor logrando así maximizar la productividad de las empresas. La legitimidad de una empresa socialmente responsable radica en el apego a estas dos dimensiones de carácter interno y sólo con esto, estaremos mejorando las condiciones de esa parte que nos corresponde de los 35 millones de habitantes de nuestra región para convertirnos en una región altamente competitive, and why not also recognize that consumers have more potential.



The second context is external, where relationships are developed and Company out empresasociedad forming the link. Within this context, consider three dimensions:
First, the projection of the employee's family are the people closest to our business that are outside it. Working with families of our employees strengthen the loyalty of all to the company. We can extend the benefits, train, transfer to family work performed within the company. This will also become our allies spokesmen for the company and our work.


Secondly we have the outreach to the community, which should be basically joint partnerships with local public and private organizations, in order to integrate efforts in achieving common goals and objectives of local and structural facilitate sustainable development in the area (self, plans municpales prioritized strategic actions and everything largoplacista vision of what the company has an impact on the community including the environment). All this will be good corporate neighbors.

And thirdly, the participation in the design and implementation of state policies is the participation of business people in the country's social agenda is a priority, since the productive development of a country is closely linked to the development of its people. " The formulation of national plans long term, the implementation of actions and structural changes as well as evaluating the results, are functions that the private sector must share with their leaders to ensure continuity and achievement. The practice of interaction with government decisions and design and implementation. Help create a better business climate. Also
is important to note that the external actions with society and others, but are more visible, make the company not be responsible to society if you are under CSR internally. There are two major reasons, and the first is that such actions do not directly increase the productivity of the company therefore does not contribute to long-term competitiveness and sustainability. The second, from the point of view of image, is that the effects of the external actions of the company contribute little if not backed by actions internally. In a sense it is legitimate for the company want to project out as a socially responsible company, if the internal has not fulfilled the necessary conditions.






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